Hi! I’m Heather

WHO I AM (REALLY!)

If you're into real talk, adventure, and not taking yourself too seriously, you’re in the right place.

Salt & Chalk Studio came to life in 2020, right before the world flipped upside down, and it’s been one heck of a journey since.

I’m all about creating brands and websites that help make your business life flow, because when your brand feels aligned with who you are, business starts to feel easy.

No more forcing it; your brand works with you, not against you.

Completing my YTT in Goa, India

On my sabbatical in New Zealand

HOW THIS WHOLE THING STARTED

Salt & Chalk was born from my love for design, branding, and all things creative.

I’ve had the privilege of working for some pretty big names—The Body Shop, Fat Face, Liz Earle, New Look and learned firsthand what makes a brand truly stand out.

But after doing a sabbatical and my yoga teacher training, I found myself teaching yoga classes on the side, while holding down a Marketing Manager role. It wasn’t long before I was at a crossroads. So, I went with my gut (and a little encouragement from my friends) and jumped off the corporate ladder.

Most people thought I’d lost the plot, but it felt right!

I started by designing a brand and website for my own yoga classes, then helped a few friends do the same for their wellness businesses. Before I knew it, word spread, and I had heaps of clients on my hands! That’s how Salt & Chalk Studio was born—organically, through a love of helping wellness brands thrive.

My yoga brand - The Real Yoga Club

A Little More About Me

Let’s get real—I’ve had my share of ups and downs.

In the early days of Salt & Chalk, I navigated a pandemic, a breakup, multiple moves, and sadly, the loss of my darling dad.

But through it all, one thing was clear: I was on the right path.

AND JUST SO YOU KNOW

Who You’re Working With:

  • I’m a Taurus—stubborn, creative, and just a little bit fancy.

  • My dad taught me how to draw, rollerskate, and fix cars. The important life skills, right?

  • I’ve been a vegetarian since 2019, thanks to my yoga teacher training in Goa.

  • I’m obsessed with the ocean—whether I’m surfing, paddle-boarding, or just soaking in the vibes.

  • I’m a huge fan of board sports—snowboarding, skateboarding, you name it.

  • I spent four months in Sri Lanka, and now it’s my go-to winter escape.

  • I have a slightly unhealthy obsession with savoury snacks (Tyrells crisps over Galaxy any day).

  • I took up skateboarding during lockdown—it made me feel like a big kid again.

  • Baking with my mum on Saturday afternoons is one of my sweetest childhood memories.

  • I studied Interior Design at uni, and through a series of fun twists, I ended up right back at design, where I belong.

  • I believe your weirdness is your superpower. What makes you different is what will make your brand stand out.

I LIKE TO THINK

Authenticity Is My Superpower

I’m a huge believer in showing up as your true self—especially in business.

No one should feel like they have to fit into a box just because it’s the “norm” in their industry. That’s why I work with my clients to co-create brands and websites that not only look good but feel good, too.

When your brand is in flow with who you are, everything else becomes easier. Your marketing feels more natural, your clients connect more deeply with you, and your business starts to feel like an extension of you. I believe your vibe attracts your tribe, and if you get your brand identity right, it will bring the right people into your community.

Designing with heart, soul, and a little dash of weird.

What It’s Like Working With Me

When we work together, expect a whole lot of creativity, mixed with collaboration and fun.

I like to get to know my clients—what makes you tick, your personal style, and your dream scenario for your business. I might even ask you questions you’re not expecting!

It’s all part of discovering what will make your brand unique and special. After all, no one else will ever do it quite like you. The process is a partnership—together, we’ll create something that not only looks incredible but flows effortlessly into your life and business.
Sounds good, right?

Yoga Teachers

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Personal Trainers

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Wellness Coaches

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Therapists

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Yoga Teachers ✹ Personal Trainers ✹ Wellness Coaches ✹ Therapists ✹

I’m so incredibly grateful to be on this wild business ride, surrounded by amazing people in the wellness space.

If you’re looking for a designer who values authenticity, creativity, and likes to have a bit of fun along the way, then I think we’re going to get along just fine.

Ready to create a brand that feels like you? Let’s chat!